Target audience

 We think that our target audience is something that we really focus on as its important that they like our video and it appeals to them.  when making our video we need to make sure that we include things that are typical within this genre. Below we have looked at different bands and types of artists so that we could see how this effected there videos.







BLUR.

Above is two videos for Blur "Theres no other way" the top video is the english version of the song and you can see that they are very different as the lower one which is for the us is a lot more performance based. each video appeals to different audiences.






KAISER CHEIFS.

In this video a different type of  family is shown as it is of a lower class than in the blur video and its portraying him being nervous about his potential future life. this will appeal massively to the target audience as it shows the typical worries of a young adult man and rebelling against that.

This video although different to the other one it would still appeal to the same type of target audience. it is again set on a council estate and doesn't show much wealth again it shows the band and actors rebelling against the norm and the performance side is very similar. The band are inside an old bar, almost hiding away from the children as they are known to cause trouble however the children challenge these stereotypes as all they do is dance and don't cause any trouble.