These are some of Marina and the Diamond's newest music videos, all taken from her second studio album. From looking at these videos you can tell the type of artist she is and the genre of music. She is an indie/pop artist meaning she is different from mainstream pop artists in the charts today. As well as her music being different to that of mainstream artists, her style is also different, with her having a very vintage but feminine style.
In her music videos, there are many shots of her lip-syncing to the camera and her actions usually reflect the lyrics of the song. For example, in the Primadonna video, the lyrics say 'take a picture' and there are various shots of her posing as though taking part in a photoshot. The shots are never any longer than about 5 seconds unless establishing something very important within the video. The editing is fast-paced to keep up with the beat of the song. The shots are taken from many different angles such as extreme close-ups, wide shots and birds eye view. The movement of the camera also varies, for example, tracking is used in the Primadonna video when she is dancing around the house.
You can recognise her vintage style from the Mise-en-scene used, not only costume but also location and props. Especially in the Primadonna video, her costumes are unique and not the usual thing which you would see a young girl wearing today, showing her indie nature. The disnictive feature which would make the audience recognise that this is Marina, is the love heart she always has on her face slightly to the side of her left eye, done using make-up. The house itself is also old-fashioned and holds many vintage items such as the chandelier, the push-bike and the furniture. The visuals in this video also emphasise the vintage theme as many different effects are used such as black and white and sepia, showing the contrast to the normal colour of the shots.
Marina's music videos are mainly a mixture of performance and narrative. The narrative usually matches the lyrics to the song, for example in her video for Power and Control, she has tied the male up to suggest that she is in the position of power. In some videos she has dancers in the background, which we are also going to use in our music video. In the radioactive video the actors wear animal masks which is also part of our idea for our video.
Marina has been compared to Florence and the Machine and you can see the similarites from their music videos and genre of music. Their style is similar in the sense that the are btoh indie and vintage. The Florence and the Machine video which is posted below is in the form of narrative and performance, being set in older times showing her vintage style. Her clothing is very old-fashioned and unique but also glamorous.
Conventions of genre:
Marina does not appeal to just one group of people, her target audience is quite wide-spread therefore the conventions of the genre as also wide-spread. However in her videos, bright colours are used and editing effects have been used a lot to create the vintage effect. Costume and props are very important and are unusual and different to what mainstream pop artists would wear. Many close-up shots are used to emphasise the props used and to show the artist themselves. The cutting of the shots matches the tempo of the music, and so is usually quite fast with indie/pop music.
Our music video will be different to usual pop videos, we plan on giving it an indie edge to emphasise the genre. The audience will be able to tell the genre of our music video as we will use vintage props and costumes. We plan to film mainly in a woods as we think this will suit the lyrics and style of song. Oh Land's music video for White Nights helped to inspire us with our ideas, as they have also used animal masks and is shot in a woods.
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