Showing posts with label Izzy Clark. Show all posts
Showing posts with label Izzy Clark. Show all posts
Tuesday, 20 November 2012
Filming
We filmed some of our music video at the weekend. We got a lot of the performance side of the video, however we had to stop filming after 2 hours due to the freezing conditions and it started to become too dark. One of our dancers couldn't make this date so we had to film without her. The filming went okay and we got quite a lot of material we can use however we will have to film again to get the rest of it. In todays lesson, between the 3 of us we have been editing the video and working on our web page/cd cover.
Tuesday, 30 October 2012
Friday, 12 October 2012
Advanced portfolio research:textual analysis (technical codes)
The music video i have analysed is Florence and the machine 'spectrum'
Camera:
Visuals and Music- At the start the camera starts at a long shot this is the establishing shot creating the atmosphere and introducing us this automatically grabs the attention of the audience. throughout there are many close up of the dancers asif its one big moshpit, i think this is done to make you want to buy the song because the directors want you to buy the song because they want you to link it to the song and automatically think of that, due to the song being quite upbeat the dance scenes fit in well. the camera tends to change beat on the camera from performance and narrative which amkes the video much more tighter.
Visuals and Lyrics-At the opening scene to the video, it starts off at a long shot which establishes the scene, they lyrics says 'cold and we were clear' i think this is interesting as the visuals seem to match the lyrics as they use blue and white lighting to convey this to the audience. Also Florence has light shining from below and all her lyrics seem to match the fact of it could be to do with evolution and the beginning of the world and how people are born etc. this contrasts with the other lyrics 'till we let the spectrum in' us as an audience think that because it starts off quite dull hearing the lyrics it will all of a sudden kick in. on the lyrics 'we are shining' they use lighting behind her face to twinkle as if she was shining. the use of camera is done very wsely as there are many close ups on florence and then long shots to show the on goings around, i think this has been done because when selling the song they want you to see and be interested by use of camera as it makes the narrative performance interesting.
Form and Structure- In this music video i think that it is very obvious that is a music video because the use of camera fits in with the song because when the beat fastens up the camera is quite choppy and short compared to the slower beats where it pans and fades in and out of clips, i like the fact it does this as it gets a bigger reaction from the audience catching their attention more.i think this could be used to sell the product because the more interesting and appealing the music video is the more easy it is for the product to sell.
Genre-
the choreography fits this genre well as there is a mix such as indie,pop,rock,soul. as there is a mixture of genres florence3 and the machine has to include different sorts of things for example the performance syncing, this was done very well due to it fits in with the lyrics and this is done via syncing the camera and lyrics together.
mise- en-scene:
visuals and music- in the music video there are instrumental sections using instruments like the harp and this is just focusing on the setting and colours. this has worked well as in one scene they have used the colour gold on most of the costume which shows the richness and happiness and very bright lighting which ties in with the music as it would make a viewer very happy but the director has also been clever to add a contrast of a ballet scene where the colour blue has been used as the beat has changed meaning that there is a clear contrast between the two scenes creating a split story. In this music video i think it shows florence and the machines fans and her viewers what she is like as the upbeat music is shown through dance scenes and the calmer music has a performance based section of her which shows how versatile she is.
visuals and lyrics- In the music video there are many links i think between the lyrics for example 'cold and clear' and there are many lighting effects creating this cold effect as a build up as to when the music kicks in. As the setting in one scene of the music is buildings about the same size as florence and the machine and she says the lyrics'say my name, and every colour illuminates, we are shining, and we will never be the same again' this is said whilst Florence is stood by some buildings, the buildings seem to be the same size as her, this could mean that now she is famous she stands out and is noticed. when watching this video people could feel quite intimidated because on lyrics such as 'when we come for you' the camera goes on to a group of ballet dancers doing a dance in unison which is quite tribal like.
form and structure- Throughout the music video it is very obvious through the mise en scene that it is a music video because the costumes are all the same and when they do dances they are done in unison. this is also a contrast from florence herself doing a performance, there has to be a balance between the two as the viewers and fans will get a gratification of seeing her singing but as it has another slight narrative/performance it keeps it interesting.
Genre- I think the location fits in with the mise en scene for this genre very well because they aren't boring or normal, they have a lot of lighting and imaginative costumes to bring it to life as if its some sort of fairy tail which is what the audience for this genre of music prefer.
Editing:
visuals and music-
The editing goes very well with the music, because as the music fades out from one shot it might jump cut in to another this all depends on the music, this is very relate-able to the song making it likable.
visuals and lyrics- With this video on each of the lyrics there will be a jump cut so it seems neat so from 'say my' to 'name' there will be a cut and this is relates to the song as the quicker the shots get the quicker they jump. at the beginning of the music video the first shot is around 40 second long this is a big comparison compared to the rest of the video which the average shot is around 7 seconds, his is because the lyrics have quite a lot to say, there is a lot to be changed.
genre- As the music video has a few genres i think they have structured it to be a mix of narrative and performance for all audiences,and made it very interesting through the use of editing.
overall i would say there is a 20% narrative, 50% performance and 30% conceptual.i think that the idea for this music video has come from the lyrics and the idea that the directors and Florence wanted for the video was that it was a rainbow affect and every colour had an image and it was performed as a 'controlled khaos' with tragedy and triumph.the use of lighting and effort for this video is very typical for the mixture of genres together which appeals to a wider audience.
Camera:
Visuals and Music- At the start the camera starts at a long shot this is the establishing shot creating the atmosphere and introducing us this automatically grabs the attention of the audience. throughout there are many close up of the dancers asif its one big moshpit, i think this is done to make you want to buy the song because the directors want you to buy the song because they want you to link it to the song and automatically think of that, due to the song being quite upbeat the dance scenes fit in well. the camera tends to change beat on the camera from performance and narrative which amkes the video much more tighter.
Visuals and Lyrics-At the opening scene to the video, it starts off at a long shot which establishes the scene, they lyrics says 'cold and we were clear' i think this is interesting as the visuals seem to match the lyrics as they use blue and white lighting to convey this to the audience. Also Florence has light shining from below and all her lyrics seem to match the fact of it could be to do with evolution and the beginning of the world and how people are born etc. this contrasts with the other lyrics 'till we let the spectrum in' us as an audience think that because it starts off quite dull hearing the lyrics it will all of a sudden kick in. on the lyrics 'we are shining' they use lighting behind her face to twinkle as if she was shining. the use of camera is done very wsely as there are many close ups on florence and then long shots to show the on goings around, i think this has been done because when selling the song they want you to see and be interested by use of camera as it makes the narrative performance interesting.
Form and Structure- In this music video i think that it is very obvious that is a music video because the use of camera fits in with the song because when the beat fastens up the camera is quite choppy and short compared to the slower beats where it pans and fades in and out of clips, i like the fact it does this as it gets a bigger reaction from the audience catching their attention more.i think this could be used to sell the product because the more interesting and appealing the music video is the more easy it is for the product to sell.
Genre-
the choreography fits this genre well as there is a mix such as indie,pop,rock,soul. as there is a mixture of genres florence3 and the machine has to include different sorts of things for example the performance syncing, this was done very well due to it fits in with the lyrics and this is done via syncing the camera and lyrics together.
mise- en-scene:
visuals and music- in the music video there are instrumental sections using instruments like the harp and this is just focusing on the setting and colours. this has worked well as in one scene they have used the colour gold on most of the costume which shows the richness and happiness and very bright lighting which ties in with the music as it would make a viewer very happy but the director has also been clever to add a contrast of a ballet scene where the colour blue has been used as the beat has changed meaning that there is a clear contrast between the two scenes creating a split story. In this music video i think it shows florence and the machines fans and her viewers what she is like as the upbeat music is shown through dance scenes and the calmer music has a performance based section of her which shows how versatile she is.
visuals and lyrics- In the music video there are many links i think between the lyrics for example 'cold and clear' and there are many lighting effects creating this cold effect as a build up as to when the music kicks in. As the setting in one scene of the music is buildings about the same size as florence and the machine and she says the lyrics'say my name, and every colour illuminates, we are shining, and we will never be the same again' this is said whilst Florence is stood by some buildings, the buildings seem to be the same size as her, this could mean that now she is famous she stands out and is noticed. when watching this video people could feel quite intimidated because on lyrics such as 'when we come for you' the camera goes on to a group of ballet dancers doing a dance in unison which is quite tribal like.
form and structure- Throughout the music video it is very obvious through the mise en scene that it is a music video because the costumes are all the same and when they do dances they are done in unison. this is also a contrast from florence herself doing a performance, there has to be a balance between the two as the viewers and fans will get a gratification of seeing her singing but as it has another slight narrative/performance it keeps it interesting.
Genre- I think the location fits in with the mise en scene for this genre very well because they aren't boring or normal, they have a lot of lighting and imaginative costumes to bring it to life as if its some sort of fairy tail which is what the audience for this genre of music prefer.
Editing:
visuals and music-
The editing goes very well with the music, because as the music fades out from one shot it might jump cut in to another this all depends on the music, this is very relate-able to the song making it likable.
visuals and lyrics- With this video on each of the lyrics there will be a jump cut so it seems neat so from 'say my' to 'name' there will be a cut and this is relates to the song as the quicker the shots get the quicker they jump. at the beginning of the music video the first shot is around 40 second long this is a big comparison compared to the rest of the video which the average shot is around 7 seconds, his is because the lyrics have quite a lot to say, there is a lot to be changed.
genre- As the music video has a few genres i think they have structured it to be a mix of narrative and performance for all audiences,and made it very interesting through the use of editing.
overall i would say there is a 20% narrative, 50% performance and 30% conceptual.i think that the idea for this music video has come from the lyrics and the idea that the directors and Florence wanted for the video was that it was a rainbow affect and every colour had an image and it was performed as a 'controlled khaos' with tragedy and triumph.the use of lighting and effort for this video is very typical for the mixture of genres together which appeals to a wider audience.
Tuesday, 9 October 2012
Feedback from pitch
We believe that it will be hard to create the 'magic fantasy' effect without any funding, however widening the target audience is a good idea, and if shot well could be achievable.
We like the idea it seems achievable but i think you need to make clear the the dream from the real life part and also make sure you know where you're going to film.
Also, you have a good idea, which implements the themes of performance, and conceptual videos, however, we are unsure what the full narrative is.
We thought your idea was good, perhaps you should look at 'the wizard of Oz' for inspiration?
:)
i thought it was a very original idea and should work well.
need to be careful if you wanted to make it conceptual, we didn't understand if thats what you wanted to do. we really like the song though and think if you plan it well it will look super cool :D xx
Response to Feedback:
overall they thought it was a good idea, but really we needed to clarify the actual narrative. when filming we need to make sure that the audience can tell certain aspects of our filming is a 'dream world'.
teachers response:
what we need to include within the lyrics and we have many beat changes so we need to use this to our advantage.
We like the idea it seems achievable but i think you need to make clear the the dream from the real life part and also make sure you know where you're going to film.
Also, you have a good idea, which implements the themes of performance, and conceptual videos, however, we are unsure what the full narrative is.
We thought your idea was good, perhaps you should look at 'the wizard of Oz' for inspiration?
:)
i thought it was a very original idea and should work well.
need to be careful if you wanted to make it conceptual, we didn't understand if thats what you wanted to do. we really like the song though and think if you plan it well it will look super cool :D xx
Response to Feedback:
overall they thought it was a good idea, but really we needed to clarify the actual narrative. when filming we need to make sure that the audience can tell certain aspects of our filming is a 'dream world'.
teachers response:
what we need to include within the lyrics and we have many beat changes so we need to use this to our advantage.
Tuesday, 2 October 2012
First Post
Were working together this year we have chosen to make a music video for Marina and the Diamonds album track 'State of Dreaming'. We chose this song because we wanted our video to be about a 'dream land' where the main persona wakes up in a woods surrounded by people in animal masks. These will be dancers and they will end up having a party together. We thought this song would go well with this idea because it is called 'State of Dreaming' and so reflects the idea that she is dreaming.
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