Feedback from pitch

We believe that it will be hard to create the 'magic fantasy' effect without any funding, however widening the target audience is a good idea, and if shot well could be achievable.

We like the idea it seems achievable but i think you need to make clear the the dream from the real life part and also make sure you know where you're going to film.

Also, you have a good idea, which implements the themes of performance, and conceptual videos, however, we are unsure what the full narrative is.

We thought your idea was good, perhaps you should look at 'the wizard of Oz' for inspiration?
:)

i thought it was a very original idea and should work well.

need to be careful if you wanted to make it conceptual, we didn't understand if thats what you wanted to do. we really like the song though and think if you plan it well it will look super cool :D xx

Response to Feedback:

overall they thought it was a good idea, but really we needed to clarify the actual narrative. when filming we need to make sure that the audience can tell certain aspects of our filming is a 'dream world'.

teachers response:

what we need to include within the lyrics and we have many beat changes so we need to use this to our advantage.

Inspirations

This is Oh Lands music video for 'White Nights'. When we heard this song we thought it would be perfect for our idea, however it already has a music video.

Previous Music Videos by Marina and the Diamonds

 

 

 

 

These are some of Marina and the Diamond's newest music videos, all taken from her second studio album. From looking at these videos you can tell the type of artist she is and the genre of music. She is an indie/pop artist meaning she is different from mainstream pop artists in the charts today. As well as her music being different to that of mainstream artists, her style is also different, with her having a very vintage but feminine style.

In her music videos, there are many shots of her lip-syncing to the camera and her actions usually reflect the lyrics of the song. For example, in the Primadonna video, the lyrics say 'take a picture' and there are various shots of her posing as though taking part in a photoshot. The shots are never any longer than about 5 seconds unless establishing something very important within the video. The editing is fast-paced to keep up with the beat of the song. The shots are taken from many different angles such as extreme close-ups, wide shots and birds eye view. The movement of the camera also varies, for example, tracking is used in the Primadonna video when she is dancing around the house.

You can recognise her vintage style from the Mise-en-scene used, not only costume but also location and props. Especially in the Primadonna video, her costumes are unique and not the usual thing which you would see a young girl wearing today, showing her indie nature. The disnictive feature which would make the audience recognise that this is Marina, is the love heart she always has on her face slightly to the side of her left eye, done using make-up. The house itself is also old-fashioned and holds many vintage items such as the chandelier, the push-bike and the furniture. The visuals in this video also emphasise the vintage theme as many different effects are used such as black and white and sepia, showing the contrast to the normal colour of the shots.

Marina's music videos are mainly a mixture of performance and narrative. The narrative usually matches the lyrics to the song, for example in her video for Power and Control, she has tied the male up to suggest that she is in the position of power. In some videos she has dancers in the background, which we are also going to use in our music video. In the radioactive video the actors wear animal masks which is also part of our idea for our video.    


Marina has been compared to Florence and the Machine and you can see the similarites from their music videos and genre of music. Their style is similar in the sense that the are btoh indie and vintage. The Florence and the Machine video which is posted below is in the form of narrative and performance, being set in older times showing her vintage style. Her clothing is very old-fashioned and unique but also glamorous.

 

 

Conventions of genre:

Marina does not appeal to just one group of people, her target audience is quite wide-spread therefore the conventions of the genre as also wide-spread. However in her videos, bright colours are used and editing effects have been used a lot to create the vintage effect. Costume and props are very important and are unusual and different to what mainstream pop artists would wear. Many close-up shots are used to emphasise the props used and to show the artist themselves. The cutting of the shots matches the tempo of the music, and so is usually quite fast with indie/pop music.  

 

Our music video will be different to usual pop videos, we plan on giving it an indie edge to emphasise the genre. The audience will be able to tell the genre of our music video as we will use vintage props and costumes. We plan to film mainly in a woods as we think this will suit the lyrics and style of song. Oh Land's music video for White Nights helped to inspire us with our ideas, as they have also used animal masks and is shot in a woods.

Postmodernism

In today's media lesson we watched numerous music videos representing postmodernism. Postmodernism is ideas and concepts which have been re-used in music videos, the ideas are not original, but have been developed from previous concepts.

Generic Hybridisation is when two media products are linked, for example, in REM's music video for 'Bad Day' the audience can tell they are watching a music video but a news programme has been incorporated into the video, as you can see in the video below.

Intertextualityis when a music video makes a specific reference to other media products. For example, in Eminem's music video 'Without Me' he has many scenes representing existing media products, such as E News, a comic strip and batman.

Self reflexivity is when there are references to the fact that it is a media product being made. The audience are conscious that they're watching a music video. An example of this is Snow Patrol's video 'Called Out in the Dark'.

Juxtaposition/bricolage is when contrasting images are put together in the music video to create an effect. This is shown in The Cure's video 'Wrong Number'.

Hyperreality is when the narrative of a music video is an exaggeration of real life. It is in a real setting but the actions are not real. Paramore's 'Brick by Boring Brick' music video shows this. The young girl is in a fairy-tale land as stated by the lyrics.

Target audience for Marina and the diamonds

Marina and the diamonds is a welsh indie/pop artist who's stage name is sprung from her full name which is Marina Lambrini Diamandis. She rose to fame after reaching number two on the BBC Sound of 2010 poll list, coming second to Ellie Goulding. we have chosen a marina an dthe

Target audience

 We think that our target audience is something that we really focus on as its important that they like our video and it appeals to them.  when making our video we need to make sure that we include things that are typical within this genre. Below we have looked at different bands and types of artists so that we could see how this effected there videos.







BLUR.

Above is two videos for Blur "Theres no other way" the top video is the english version of the song and you can see that they are very different as the lower one which is for the us is a lot more performance based. each video appeals to different audiences.






KAISER CHEIFS.

In this video a different type of  family is shown as it is of a lower class than in the blur video and its portraying him being nervous about his potential future life. this will appeal massively to the target audience as it shows the typical worries of a young adult man and rebelling against that.

This video although different to the other one it would still appeal to the same type of target audience. it is again set on a council estate and doesn't show much wealth again it shows the band and actors rebelling against the norm and the performance side is very similar. The band are inside an old bar, almost hiding away from the children as they are known to cause trouble however the children challenge these stereotypes as all they do is dance and don't cause any trouble.

First Post

Were working together this year we have chosen to make a music video for Marina and the Diamonds album track 'State of Dreaming'. We chose this song because we wanted our video to be about a 'dream land' where the main persona wakes up in a woods surrounded by people in animal masks. These will be dancers and they will end up having a party together. We thought this song would go well with this idea because it is called 'State of Dreaming' and so reflects the idea that she is dreaming.